Demand For E Ticketing Systems Computer Science Essay

Demand For E Ticketing Systems Computer Science Essay It has already seen that there has been a rapid growth in the demand for E-Ticketing systems in a widespread range of applications like cinemas and theatres. The usage of an Electronic ticketing system has become a huge convenience in the Airline industry as well. Most airlines currently prefer that the bulk of their reservations and booking be done online. As it is a no-paper system, there are huge savings to be made when using the electronic system. This section of the research paper is where the research methods to develop this mobile ticketing are discussed. Upon completion of the literature review, the existing systems have been thoroughly studied. The advantages and disadvantages of the existing systems have been pointed out. The target now is to produce a new idea that has the advantages of the existing systems but does not have its disadvantages. The system has to be new and improved. To accomplish this, the literature review is not enough. Further research needs to be done t o assess if it is even possible to create this system, whether the people will approve of it and find it useful, how feasible is production of this system, what measures need to be taken to make this system and other factors. How this further research will be carried out will be explained here. The planning and schedule of the research method is also stated. Introducing: Mobile Ticketing System for Airlines. A mobile ticketing system is yet to be utilized by most airlines. It is intended to produce such a system where people can finally use their cell phones or mobiles throughout their flights. The use of mobile ticketing has been seen in cinemas and other areas but NOT for airlines. This has not been introduced for flights anywhere in the world, but it has an excellent future. There are many reasons why this is so. There has been an increase in the usage of mobile payment schemes. This has streamlined the process of payment for various products and services. The various schemes include Direct Operator billing, Premium SMS transactions or even linking the application to external payment methods like credit cards or PayPal. This is one of the key features that make this new system very usable. Over all the usage of mobile phones now a days are a must. Almost everyone has a mobile phone with them. So there will be many mobile phone users who will find this system very useful. Mobile Ticke ting will still include benefits to service providers like travel agencies to access new opportunities through smartphones, by bringing value added services, such as traveller guides and tips. It will reduce the amount of paper work and also use of paper itself. Passengers will not have to worry about losing their tickets any more. The system will be the first system that will implement the scanning of mobile QR codes or a quick response code for flights. As the name suggests this code will be apt for the system because it is read very fast and it can store a large amount of data, which is perfect for storing the ticket information. A simple scan of the code and the passenger will be ready for the flight. This new system is Mobile Ticketing System for Airlines. Aims and Scope: The first step in producing any system is to figure out exactly what the system needs to be able to execute, that is to say, its functions. The Mobile Ticketing System is required to fulfil all the business processes of an airline booking system. It will inherit the basic flow of processes of current E-Ticketing systems. Below are the basic functions of this system. Creating Reservations The passenger must login to the airline booking system on the application. The destination, departure and/or return date will be input. Once a flight is booked, the passenger will be prompted for payment. Once the payment clears, the system will generate a unique QR code for the passenger. Checking in Upon arrival at the check-in counter, the passenger allows the scanner to scan the QR code in the phone. The system then validates the ticket and the passenger is checked in. Boarding Once the passenger arrives at the respective boarding gate, another scan is done and the passenger is let on board. Boundaries Boundaries of a system is the boundary that separates the external entities of the system from its internal entities. Knowing the system boundaries assists in reaching the project development goals. The mobile application to be developed is web based and will interact with the current booking system of the airline. As a result, a booking system itself will not be required to be made. The users themselves will interact only with the mobile application. Deliverables: When managing a project, the deliverables of the system need to be well defined. Deliverables are the objects that need to be produced in order for this system to function properly and execute what it is designed to. External Deliverables: The external deliverables of this research project will include an overall report of the system and an appendix including screen layouts, charts and questionnaires. Internal Deliverables: The internal deliverables include a Gantt chart showing the development timeframe and a description of the Methodology of developing the system. Objectives: Please refer to the Appendices for the Gantt chart that displays the overall tasks and timeframe for the development of the system. Key Features: The system must be able to provide the user with up-to-date flight information along with the various prices for a ticket. Must allow the purchasing of a ticket. The system must be able to generate a QR code containing the information regarding the ticket purchased and also information required for validation. The system must include mobile payment methods including Direct Operator billing and Premium SMS transactions. To do this, the system must be registered with the various telecom operators of the country of use. In the case where a passenger does not wish to use mobile payment, the application must allow the user to pat using other methods like credit card or PayPal. In the checking in and boarding process, the system must be able to validate the passenger using scanners. The user must be able to access flight information at any time. Flight cancellation. Advantages of the system: Ease of use The application itself is very simple to use. The purchasing of tickets is fast and less time consuming. Reduces the requirement of waiting in lines, thus saving the user valuable time. Tickets can be purchased from any location, whether it be at home or at the airport itself. All that is required is an internet connection. Avoids the requirement of carrying cash or credit cards during ticket purchase. Significantly reduces the number of free-riders. This is a term given to those travellers who arrive late for a flight and do not have the time to purchase a ticket using the regular method. Mobile Ticketing can increase the consumer experience with the use of Value-added services. For example, in the case of a traveller visiting an unfamiliar location, the application can use the ticket information to generate useful advice and guidelines to the traveller. Ecosystem advantages Savings in cost due to no printing required. There is also a reduction in marketing costs. The system reduces the impact on the environment caused by printed tickets, especially those using magnetic stripes, which are not recyclable. Less paper is used, which saves trees. Solutions to limitations: The descriptions of the limitations of the current systems used are detailed in the literature review. From the limitations mentioned there, the main ones concerning the mobile ticketing system were: Payment methods may not work with foreign subscription phones Tickets can be forged easily Phone can get lost or turn off due to lack of battery charge. Last minute flight cancellations will pose a problem when trying to book a different flight. The solutions to the above problems are elaborated below: In the case in which certain Premium SMS transactions are blocked by some operators, registering the foreign operator providing the Premium SMS with the local operators may solve the problem. In the case where it is not possible at all, other payment methods like credit cards or PayPal must be used. Another problem for E-ticketing systems is ticket forgery. With the use of Mobile-ticketing, various encryption methods can be used to prevent forgery. Also, the smartphones used by the passengers can be registered into the system, so that alerts can be made if a phone is stolen. Prior notice will be given to go to the airport with the phone battery fully charged. In the case of a flight cancellation, the system will look for an alternative flight. If there is a difference in pricing, a refund process will be initiated or extra charges will be added to the passengers account.

Influences On Early American L :: essays research papers

It is strange to consider Thomas Jefferson’s writings when speaking on traits of the American. Jefferson never wrote directly on the topic of the general character of the American. It was he, who was more responsible for setting the parameters of a society which would fulfill the ideals of what would become a part of the American character. He knew that liberty and equality could not exist in a hierarchical society. He also was aware that a society which was primarily production oriented, bound together by interdependence on those who controlled the the financial resources would put to much power in the hands of a few. A society of farmers, he believed, could support a society based on individualism and not conformity. This view, read by early Americans, led to the view of the American being an individualist and not a conformist. In order to be considered a nation the people have to be united through a series of common qualities and values. The most important of these is the quality of individualism. To be an individualist ties in all the other essential qualities of being an American such as the right to create your own destiny. The opposite of this value is conformity, an essential trait of those under a hierarchical system such as a monarchy. Conformity is not only seen as a trait of the subservient but also a destroyer of true democracy. Individualism was a trait actual selected for by the very processes which led a certain type of person to come to America. The non-conformists were people who would not allow themselves to be goaded into directions the monarchs of the old world wanted them to follow. This type of person has to be and individualist because a conformist would just remain in the old world content to follow the lead of others. The effect of settling a wilderness also was a contributing factor to the formation of this trait. Being isolated from others and most of the time totally dependent on yourself or the small band to which you belonged for all your needs is very conducive to further development of individualism. This individualism could only thrive in a society such as the one Jefferson conceived. As society develops and the populations become concentrated interdependency grows killing off the independent spirit. As society changed from an agrarian one to production oriented society, starting in the early 1800’s, Americans became dependent on others for things which they no longer produced as a family unit.

College Freshman - How NOT to Gain Weight Essay -- Proposing a Solutio

College Freshman - How NOT to Gain Weight Starting college life is far from difficult; in fact it is fun starting a new way of life. Life without the constant objections from your parents and annoyance from your little sibling is one of the many advantages you gain from college. Cancelled classes, late night parties and deleterious amounts of food make college enjoyable; however, this can lead to weight gain. â€Å"Freshman 15† is not a myth and although you may not be unfortunate enough to gain 15 pounds, you might gain some weight. To avoid gaining weight, freshmen should eat healthy, avoid alcohol, and maintain a positive moral.   Ã‚  Ã‚  Ã‚  Ã‚  One of the problems that cause weight gain is the lack of parental supervision over what the student consumes. In college, a student can easily stock themselves in fatty snacks such as Twinkies, cookies, chocolate, and chips. Also, the all-you-can-eat buffet seems to most likely run out of the pizza, french fries, and ice cream before the salad. A students schedule sometimes plays a factor in the consuming of too many snacks. If a student is in a hurry, he or she will grab a pop tart and be out of the door with a 200 calorie breakfast. A student should keep away from the high-fat snacks and concentrate on salubrious foods. At the cafeteria, a student should try to eat salads and attempt to eat new kinds of foods since the buffet has so much to offer. And for food on-the-go, one should try to buy healthy snacks or try to wake up earlier ...

Brand and Chapter

CB2201 Consumer Behaviour Lecturers: Kristina Georgiou and Alison Barker Tutorial Questions Trimester 1, 2013 Students Week 2 – 04/03/13 Chapter 8 1. 2. 4. How does a discrepancy between the ideal state and the actual state affect consumer behavior? What factors affect the inclusion of brands in the consideration set, and why would a company want its brand in the consideration set? What six broad groups of sources can consumers consult during external search. Where does the Internet fit into these groups. Chapter 9 3. 6. 7. How do consumers use compensatory and noncompensatory decision-making models?How do appraisals and feeling, as well as affective forecasting, influence consumer decision making? What three contextual elements affect consumer decision-making?Week 3 – 11/03/13 Chapter 10 5. 6.What is brand loyalty, and what role does it play in low-effort decision-making? How do price and value perceptions affect low-effort decision making? Chapter 11 3. 5. How do expe ctations and performance contribute to disconfirmation? Why is complaining important to marketers and how should complaints be handled?Week 4 – 18/03/13 Chapter 2 Case Study – SUBMIT CASE ANSWERS IN CLASS WHAT’S IN A STORE AT UMPQUA BANK 1. 2. 3. How does Umpqua enhance consumer motivation by making itself personally relevant to customers? Explain, in consumer behavior terms, how the Innovation Lab enhances customers’ ability to process information about banking products and services? What is Umpqua doing to enhance consumers’ opportunity to process information about financial services? Week 5 – 25/03/13 Chapter 3 1. 4. 5. How do zipping and zapping affect consumers’ exposure to stimuli such as products and ads.What is perception, and what methods do we use to perceive stimuli? Differentiate between the absolute threshold and the differential threshold, and explain how these concepts relate to Weber’s Law. HEINZ IS LOOKING FOR ATTENTION – SUBMIT CASE ANSWERS IN CLASS 1. Using the concepts discussed in this chapter, explain how Heinz has been successful in generating exposure and capturing attention. What other ideas would you suggest Heinz try to foster exposure, attention and perception? In terms of exposure, attention and perception, what are some potential disadvantages of Heinz’s Top This TV contests?Do you think Heinz will benefit long-term from holding a contest for students that focused on the visual appeal of designing single-serve ketchup packets? Explain your answer.2.3. Teaching Free Week Friday – 30/03/13 – Thursday 04/03/13Week 6 – 08/04/13 Mid Term Test in Class BASED ON CHAPTERS 2, 3, 8, 9, 10 & 11Week 7 – 15/04/13Chapter 4 – SUBMIT CASE ANSWERS IN CLASS HYUNDAI ACCELERATES NEW IMAGE MARKETING 1. 2. 3. Why would Hyundai have a voice-over stating â€Å"We’re pretty sure that Mercedes, BMW, and Lexus aren’t going to like it very much† in a Genesis ad? How is Hyundai using country of origin to influence consumers’ inferences about the Genesis? In terms of knowledge and understanding, how is the introduction of the upscale Genesis sedan likely to affect how consumers think about lower-priced Hyundai models? Chapter 5 1. 3. What are attitudes, and what three functions do they serve.What role does credibility play in affecting consumer attitudes based on cognitions?Week 8 – 22/04/13 Chapter 6 2. 3. 5. 7. What role do source, message, context, and repetition play in influencing consumers’ cognitive attitude? What is the mere exposure effect, and why is it important to consumers’ affective reactions. Explain the dual-mediation hypothesis. What are the implications for affecting consumers’ brand attitude? What are the advantages and disadvantages of featuring celebrities in advertising messages? Chapter 7 4. . 6. How can retrieval failures and errors affect consumer memory? How does recognition differ from recall? What is implicit memory, and how can it affect a consumer’s ability to retrieve a brand name?Week 9 – 29/04/13 Presentation DayWeek 10 – 06/05/13 GROUP PROJECT DUE AT BEGINNING OF CLASS 8. 30am Chapter 14 1. 2. 5. Explain the differences between global values, terminal values, instrumental values, and domain-specific values.What are the four main value dimensions along which national cultures can vary? What are the three components of a consumer’s lifestyle? . Chapter 15 2. 5. 7. Why do companies sometimes target opinion leaders for marketing attention? What three techniques can marketers use to encourage consumer compliance? Why is word of mouth so important for marketers?Week 11 – 13/05/13 Chapter 16 4. 5. 6. How can consumers be categorized in terms of their timing of adoption relative to other consumers?What is the product life cycle, and how does it differ from product diffusion? How do consumer learni ng requirements and social relevance affect resistance, adoption, and diffusion? Chapter 18 1. 5. 6. What is compulsive buying, and why is it a problem? What influences environmentally conscious consumer behavior? What can consumers do to resist marketing practices they perceive as unwanted or unethical?Week 12 – 20/05/13 Final Test – In class BASED ON CHAPTERS 14, 15, 16 & 18

Pirates of Silverland Essay

A. INTRODUCTION OF THE CASE Palm Haul Sdn Bhd (PHSB) was actively engaged in the business of transportation of crude palm oil (CPO). It was in a niche market because of high demand in delivering the CPO from the mills to the refineries. In addition, due to this reason, the industry players were rewarded with high gross profit margin which ranged on 35% – 45% with low administrative overheads. However, as PHSB involved in service industry, high cost of sales was inevitable in the operations. This issue created higher competitiveness in the market because the industry players tend to operate more efficaciously in managing cost of sales. Furthermore, oil piracy was the major issue which was difficult to be solved and avoided by the industry players. It also caused to significant impact and losses in this industry. In more serious extent, the persons committed this siphoning cases were not identified and red-handed. This was the reason contributed serious impact to PHSB, as the gross profit margin was substantially narrowed due to highly increased in direct costs. The drastic decrease of gross profit margin certainly not only caused by the single reason mentioned. PHSB was found to incur high compensation paid for CPO shortfall, inconsistency of drivers’ attendance and high expensed on maintenance. PHSB was in critical situation due to the emergence of these challenges. In depth of analysing problem encountered by PHSB, the CPO consigned by PHSB was justified and led to the quality issue in refineries. Oilene Refineries Sdn Bhd (Oilene), one of the major customers of PHSB, criticised the CPO delivered was frequently short and contaminated with water or sludge. The low quality of CPO affected the processing plant of Oilene and additional works had to be performed for cleaning purpose, by shutting down the plant. Because of the serious impact given by PHSB, the management of Oilene decided whether not to proceed for the contract renewal, which would be expired in June 2009. Therefore, En. Rossly must review the operations of PHSB and necessary actions must be taken in order to secure the contract from Oilene. B. COMPANY BACKGROUND Palm Haul Sdn Bhd (PHSB) was established in 2002, in Taiping, Perak. It was a medium-sized enterprise in the CPO transportation business. It had about 200  employees, out of which, 80% was in operations, primarily drivers of the company’s customized tankers. Generally, PHSB was owned and chaired by Datuk S. Najeed, who was the former chief engineer of Ministry of Transport PHSB. The routine operation of PHSB was managed by En. Rossly, the CEO and son-in-law of Datuk S. Najeed. Furthermore, this company was branched into three major functions which included Account cum Finance, Human Resource and Administration functions. And, they were in charged by three key personnel, Romsee Rossly, Ramli Ali and Aliah Ibrahim, respectively. En Rossly decided to engage with a management consultant who was also a friend of En. Rossly’s, to provide effective solutions for the issues endangered PHSB. C. ISSUES LEADING TO THE INCREASE OF DIRECT COST IN PHSB 1. Rising compensation to CPO shortfall and low operating margins 1.1 Issues 1.2.1 Compensation to the refineries Referred to the PHSB’s two years financial reports (2008-2009), there were increasing trends of compensation being made by PHSB to the refineries due to the shortage of CPO during the transportation. It showed that until March 2009, PHSB compensated about RM2 million, which already increased more than 33 % from the compensation they made RM1.5 million in 2008. The compensation cost was on increasing trend which it could be seen from the compensation figures from 2006 until 2009. In 2006, the compensation that PHSB had to bear was RM345, 111 and it was increased double in 2007, RM645, 222, and then again another two-folded increased in 2008, which was at RM1.5 million. PHSB should shoulder the differences in the amount of CPOs that were short-delivered to the refineries. The PHSB’s customer, Oilene Refineries Sdn Bhd (Oilene), claimed that the CPO delivered by PHSB’s tankers, were less than the recorded quantity in the delivery order and some of the CPO had been contaminated with water or sludge. Compared to another transporter hired by Oilene, Tiger Oils Transporter, PHSB’s consignment was the most difficult to be processed. Despite the claim by Oilene on the delivered CPO, there was also a possibility that the CPO turned into sludge because of their chemical reaction to the changes of temperatures in the tanker. Therefore, PHSB should look into this matter as well. Nevertheless, there was a possibility of five years contract, between PHSB and Oilene, would be insecure if these issues were not amicably settled by the PHSB as soon as  possible. 1.2.2 Compensation to the staff Another compensation that PHSB had to cover was regarding the compensation to the staff, such as salaries, allowances and ex-gratia. The compensation amount recorded until March 2009, costing PHSB around RM8.03 million, an increase of 7.1 % compare to 2008. There is a possibility that the increased amount was due too many festive seasons during the year’s end. The amount from both compensation lead to the lower operating margin for the PHSB in 2009 compared to 2008. Operating margin is a measurement of what proportion of a company’s revenue is left over after paying for variable costs of production such as wages, raw materials, etc. A healthy operating margin is required for a company to be able to pay for its fixed costs, such as interest on debt. Low operating margin for the PHSB, meaning they are not making a good profit on every Ringgit that they spending on. It will jeopardise their bottom line for the financial year. 1.2 Recommendations There are five possible recommendations for this issue, which are monthly financial report for the PHSB and to have an additional staff to monitor this irregularity in the account. 1.2.1 Monthly Financial Report By implementing the monthly financial report, PHSB could monitor their expenses on a monthly basis, thus any regularity could be taken care as soon as possible. The standard monthly financial reporting package includes the following two core reports (University of Michigan, n.d.): i. Statement of Activity (SOA) The SOA reports display the posted revenue and expense transactions for an accounting period (i.e. one month period) for the specified parameters (e.g. Project/Grant). By presenting the SOA on the monthly basis, PHSB’s management could thoroughly monitor and review their activities for that particular month. If there is any unnecessary activity, the management could take corrective action before it could jeopardise their operations. ii. Gross Pay Register (GPR) The GPR report is a record of each employee’s paycheck salaries and  allowances. By having this report every month, the management will be able to identify the compensation made to the employees on a monthly basis. And, they will be notified on the additional or irregularities payment that the PHSB made during that particular month. 1.2.3 Close Monitoring on the Tankers Temperature To train and educate PHSB’s drivers on the measurement of the tanker temperatures in order to avoid any chemical reaction which it could turn the liquid form of CPO to sludge. PHSB also have to invest more on the reliable tankers to keep the CPOs in a suitable temperature. 1.2.4 Trucksecure’s System PHSB may install tankers with the Trucksecure System. It is a unique, simple, non-invasive system fuel loss can be detected from either the main or secondary tank, whether taken through the fuel filler neck, sender hole or from puncturing the tank. One of the main problems encountered by haulers is detecting small but regular amounts of stolen fuel. The Trucksecure system has the ability to measure minimal fuel loss to combat this problem with the additional benefit for the operator to detect suspected internal theft covertly via an optional GSM text message. By installing this system, PHSB will be alerted on any attempt to siphon or steal the CPO immediately. Security Company will be alerted as well and they will investigate that particular tanker. This will decrease the possibility of siphoning and stealing of CPOs. 1.2.5 Balance Inventory Levels PHSB have to cooperate with Oilene in implementing the balance inventory levels in checking and manage the CPO. Both companies could review the consignment through the purchase orders, receipt and credit notes, return notes as well as delivery notes which all of it will be validated by representatives from both companies. To follow-up on this method, both companies could have a thorough check on their inventory records. By implementing this method, PHSB could avoid the possibility of receiving less amount of CPOs than stated in the delivery orders. 1 High oil pilferage 1. 2. 3.1. Issues 2.1.1 Siphoning caused to higher direct cost incurred to refineries In the transportation industry, the transporter is required to bear for any losses incur during its consignment. The same practice applied to PHSB, hence, it had to reserve huge sum of money as the compensation to the refineries. In fact, the management found that many of the loaded tankers were not delivered to the refineries, but were found to be abandoned at the roadside by the irresponsible drivers. In addition, the siphoning case also contributed to the high compensation paid to the refineries. As per the case reported, the compensation cost per turnover hit at 7.7% in 2008, and increased to 8.3% as reported in total of three quarters of income statement in 2009. The increase of compensation cost had led to narrower of gross profit margin as it was a part of cost of sales. 2.1.2 Increase of insurance premiums PHSB took a good practice where it mitigated the consignment risk to third party, the insurer. PHSB had bad track records because many cases happened to be the tankers left abandoned by the drivers. The insurer, Allianz Insurance might not be responsible on the abandoned tankers. Moreover, it brought to higher operation risk of PHSB. Thus, there will be a ground for the insurer to charge greater insurance premiums to cover the inconsistency of operation in PHSB. And, the cost of sales of PHSB will be risen significantly due to the Goods-In-Transit insurance is incurred directly to operation in the nature of transportation. 3.2. Recommendations 2.1 2.2.3 Implementation of Fleet Management System (FMS) In the view of Mukhriz Mohd, FMS is a must to be enforced in PHSB. This system allows PHSB to minimise the risks associated with tankers in consignments, improve the operation efficiency and reduce in compensation cost. With this FMS, siphoning cases will be drastically reduced because the management of PHSB is able to detect the delivery locations of the tankers. In addition, it helps to reduce the fuel consumption as well. The problem of abandoned tankers will be eliminated as the drivers will be red-handed with  serious punishments. Therefore, FMS is vital to be installed as PHSB operates in delivery services, despite the high cost of implementation. For the greater reduction in cost of sales and better preventive action, PHSB is strongly advised to enforce accordingly. 2.2.4 Serious disciplinary actions will be taken against drivers As the increase of insurance premiums was due to the irresponsible drivers, actions must be taken to penalise them. This solution is made to reduce or even eliminate such cases to be happened repetitively. Ex-gratia will be deducted for the drivers who are identified to commit on wrong-doing. In more serious extent, if the drivers ignore the disciplinary actions, termination of service will be given to the drivers. This solution may not contribute to immediate financial benefits, however, the insurer will reduce the insurance premiums in future when the abandoned tankers cases decline. In other words, it contributes to greater profit margin of PHSB in long term. 2 High Absenteeism/ Driver Shortage 3.2 Issues As per reported by Ramli Ali, Human Resource Manager of PHSB, the company had the problem on driver shortage due to better offer from bigger company. The company also encountered issue on high absenteeism of drivers. The problem occurred because of irregular routes and away from home for a long period, caused the drivers tend to search for a better jobs or remunerations. 4.4.1. Unattractive remuneration package According to Ramli Ali, PHSB was unable to offer an attractive remuneration package to their drivers. With more attractive remunerations offered by big companies, drivers tend to bite the bait, therefore, PHSB needed to hire and train new drivers more frequently. This activity had made increment in the Administration and Operation Expenses for year 2009. The pilferage activities are recognized to happen during year end. This was identified that most of the drivers more likely needed money during this period of  time, hence, the temptation siphoning the CPO was high. 4.2.1. 4.4.2. Irregular routes and tight scheduling Ramli also declared that irregular routes and tight scheduling were the factors of drivers’ high absenteeism and shortage. By having this problem, it has affected the quality of operation service where refineries claimed that the CPO had not been delivered on time. Lack of drivers means that same driver might be running several deliveries. Each delivery requires them to stay away from home for a few days. Thus, some drivers might not get well rested and home away more than they supposed to be. 4.4. Recommendations 4.5.3. Offering attainable remuneration package PHSB needs to consider giving year-end bonuses to the drivers in order to earn their loyalties. Hence, this will help to reduce drivers’ shortage as well as absenteeism problem that troubled PHSB throughout the year 2009. PHSB can emerge good remuneration package where year-end bonuses given to the drivers and staff. The bonuses will be much lower than the compensation cost that PHSB is currently bearing. PHSB can as well offer rewards to drivers with satisfaction attendance by giving performance incentives by year end. These incentives also can be applied to those who have delivered CPO as per Purchase Order or sludge-free. This will hope to lower the absenteeism percentage. 4.5.4. Realistic Schedule PHSB shall also consider giving annual leave based on Malaysian Industrial Development Authority’s guidelines which is normally provided with annual salary increment that is calculated based on a certain percentage of the basic salary and performance. PHSB shall come out with more realistic schedule which drivers are allowed to have some rest after their long journey. PHSB may as well to schedule more carefully to avoid continual shifts. This may be seen as increment in PHSB’s expenses but in long term, it will help to reduce expenses in staff training as per stated in Administrative and Operating Expenses table. With new remuneration package and realistic schedule, drivers can give their greater commitments on their shifts, as a result, PHSB shall be able to enhance their transportation service. Consequently, PHSB will acquire higher profit since the customers  are satisfied with the service provided, and indirectly, PHSB will able to expand to a bigger network. 3 High Cost of Maintenance 4.3 Issues Being a logistic service provider specialised in transporting CPO, it is crucial to emphasise on the upkeep of its tankers. Indeed, PHSB’s predicament is also related to this matter. As we have gone through the case carefully, we have identified that PHSB is incurring high cost of maintenance. The maintenance costs incurred for the three quarters of years 2009 and 2008 are RM 5.5 million and RM 2,3 million respectively. Thus, PHSB faced a 143.8 % increase in maintenance cost for 2009 compared to 2008* (estimated based on average calculation of total maintenance cost for 3 quarters of the accounting period). Marginal planned cost accounting or flexible analytic cost planning and accounting studies by Sharman (2003) can be referred to understand the cost of sales in the case of PHSB better. Below are the possible root causes of this predicament. 4.4.5 No regular upkeep and maintenance of the tankers. It was found that PHSB did not regulate the maintenance of its tankers. The tankers were only sent for service and repairs when the drivers complained of breakdown. At times, the damages occurred were severe, hence resulting in high cost of repairs. 4.4.6 No standardised administrative mechanism. PHSB is lack of a standardised administration mechanism. At the moment, the perform vehicle and driver allocation and scheduling are done manually. Hence, a lot of time is wasted in the process. The situation get worse if there were any absentee, as the delivery route and allocation of drivers need to be rescheduled. 4.2 Recommendations 4.3.1 Scheduled maintenance program. PHSB should practice a more systematic method of maintaining its tankers. It should ensure each of its tankers have gone total check-up, let say in a  fortnight basis before be available for transporting scheduling. As we are concerned, PHSB is a small company with certain constraints. Its annual gross profit margin is just around 10% over the years. Thus, we understand it will be unable to spare extra cost especially if it wanted to establish an in house maintenance facility for its tankers. However, PHSB could overcome this problem by out-sourcing maintenance services from the market. A yearly contract with the service provider will assist PHSB to upkeep its tankers within a minimal cost. PHSB could use its power of negotiation to get good deals from the service provider for this mean. Moreover, PHSB would have an option to discontinue the contract and assign a new service provider in case of dissatisfaction too. Thus, PHSB will be able to cut sales cost, add competitive value to its company and eventually increase operating profit. 4.3.2 Computerised Scheduling. It was found that manual scheduling method utilised by PHSB delays time. Hence, a computerised scheduling method will be very convenient. This method will help PHSB to organise delivery routes, driver allocations, delivery durations, maintenance breaks and forecast the total cost of sales regarding this matter systematically. Some of Transportation Management System (TMS) softwares that are widely being used by major third party logistic (3PL) companies worldwide include RoadNet Technologies, TMW Systems and Precision. PHSB could employ any of these softwares too, to manage its operation and administration mechanisms. Moreover, this method does not need an expert to carry out or additional staffs as it could be done by single person who knows how to operate computer and familiar with data entering. Besides, PHSB could always acquire consultations and trainings from the system provider if it faces any difficulties related to the software. The quality of CPO transported and the safety of the drivers who work for PHSB are greatly influenced by the condition of the tankers. These aspects would affect PHSB’s entire operation processes if not tackled immediately. Therefore, we believe the recommendations given will hinder such quandary plus contribute to lower direct cost of sales in the future. Consequently, PHSB will be able to increase its operating profit. D. CONCLUSIONS As displayed on the financial statements of PHSB, the loss of RM 1.8 million  marked as the worst performance ever throughout seven years back. This circumstance shall not be repeated if PHSB wishes to remain its competitiveness and roles in the industry. From our analysis, we strongly believe the compensation cost to refineries is the â€Å"Achilles Heel† of PHSB operations. As mentioned above, 8.3% of turnover was solely contributed to compensation expenses. If PHSB is able to manage properly on the direct cost, the reduction portion of the compensation cost will be the additional gains to gross profit margin of PHSB. And, it surely remains PHSB at the higher competitiveness in the industry. However, the key personnel of PHSB must aggressively review on the inconsistencies of the financial reports. The financial reports shall be utilised effectively, as these reports provide a good avenue for the management to identify the weaknesses in the operations, although the informa tion is historical. It is reasonable that salaries and allowances of drivers are the leading cost component in direct cost, as the drivers are the human capital to PHSB. However, it should not be on increasing trend which the gap is bigger than the increasing turnover. Relevant of remuneration package is powerful to retain and attract more human capital. The relevance remuneration package would be in term of performance-based incentives. As this variable reward is individualised, drivers will be more motivated to work disciplinarily in PHSB. Although it will affect the gross profit margin, this direct cost is better to flow to the benefits of internal employees, which will improve the employees’ loyalty, rather than as the compensation cost to refineries. Besides, the upkeep and maintenance must be thoroughly monitored. As mentioned in the case, most of the tankers are fully depreciated. In other words, these aged tankers may lead to higher possibility of breaking down during delivery of PHSB. It is considered cost inefficient when high maintenance cost incurred repeatedly because it will cost a boom to PHSB. As a good recommendation, the tankers must be properly scheduled for regular maintenance checks. This is because preventive maintenance can avoid high repair and replacement costs. Last but not least, the effect from the inefficient operation of PHSB leads to higher inventories held by Oilene. This is because of the inconsistencies delivery provided by PHSB. This circumstance further indicates that Oilene will have poor inventory forecasting. The management of Oilene may find difficult to manage the inventory, as PHSB failed to  consign the accurate and planned quantities. And hence, Oilene is required to maintain high level of inventories. Furthermore, the low quality of CPO, which often contaminate by the drivers, also raises an impact on Oilene’s inventories. Therefore, higher operation cost will be incurred by Oilene. Besides, Oilene will encounter the bottlenecks issue when the inventories level is high. Production capacity of Oilene may not require huge volume of inventories in short period of time. Also, the product under demand will be another constraint which worsening the bottlenecks. As such, the identified inconsistencies of the financial statements shall be addressed with solutions proposed. These recommendations may contribute to higher confidence and possibility of PHSB to secure the service contract with Oilene. With tight monitoring and reviewing on the financial data, PHSB will be operated more consistently and achieve more competitive advantages for greater future growth. References University of Michigan. Financial Operation. Retrieved October 5, 2013 from http://www.finance.umich.edu/finops/reporting/department/standar Sharman, Paul A. (2003). â€Å"Bring On German Cost Accounting†. Strategic Finance (December)

Analysis Of Arthur Miller’s Death Of A Salesman Essay

This American drama was first premiered in 1949. It was an instant success and it also won Arthur Miller a place among one of the best American playwrights of the 20th century. It was a satirical attack on the Great American Dream of prosperity and material wealth and had also challenged the ideals of the past 160 years that constituted such dreams. This exemplary play by Arthur Miller is a modern masterpiece, in which the inherent conditions of human existence and a fierce battle to fight through it, is lived by the protagonist Willy Loman, that finally ends in a tragedy called, death. Willy Loman is a disillusioned sixty three year old man who has trouble distinguishing between past and present, and reality and illusions. His illusory beliefs draw an iron curtain before his sensibilities and he refuses to see the reality of his abject conditions. His tragedy lies in the fierce determination to fight an impossible battle and to seek facile solutions to his severe economic problems. In his relentless pursuit of an unrealistic dream Willy Loman submerges himself in a complete disengagement from reality that brings an end even more tragic than his life. Being an irrepressible old man he never really evaluates or understands the false and incomplete values of a venal American society. He fails to understand the vacuous idea behind the ‘Great American Dream’ and his limitless hope. A similar theme had been portrayed in ‘The Great Gatsby’ (Fitzgerald) where Gatsby was corrupted by money and dishonesty, and the Great American Dream of happiness and individualism disintegrates into mere pursuit of wealth. Although Gatsby had the power to turn his dream into reality, the character of Nick discovers that both Gatsby’s dream and the American dream is over. In the same way, Will’s persistent struggle against the forces of entropy in his life leads him to neurosis, and finally suicide. Theater is an imagined world, inhabited by imaginary characters, but tragedy strikes one and all, and the nature of tragedy is to hit our deepest consciousness and invade our sensibilities with its prolonged stay. Robert A Martin says in his essay, â€Å"The Nature of Tragedy†: â€Å"What the performance of a play gives an audience is less a set of ideas, propositions or abstraction about life and how to live it than what Arthur Miller has called ‘ a felt experience’, the imaginative sharing and participation in the lives and actions of imaginary characters. † In support of what Robert A Martin says, Willy Loman’s character pulls the audience along with its chain of tragedies and leaves one with a feeling of acute distress, but more than â€Å"a felt experience† it also gives one an insight into the inherent realities of human tragedies. In â€Å"Death of a salesman† the audience watch the tragic collapse of a single individual and the tragedy of the entire family, right before their eyes. The audience leave the auditorium with a whole new set of lessons in life and as Martin says â€Å"how to live it. † In his article Robert A Martin also elaborates on the vicarious influences of a tragedy, on the person, who watching it with a detached sense of belongingness. He says, â€Å" Theatre is the art of the possible† and as we read the play we believe that Willy Loman’s tragedies are not unbelievable or fictitious although his character was an imagination of the playwright Arthur Miller. As Aristotle said that Tragedy is something that evokes the emotions of pity and fear in the presence of an action of a certain magnitude. Willy Loman also falls into the trap of tragedy and as the nature of tragedy is, it brings about a fear in him. Willy tries to run away from that fear and refuses to accept his misfortunes and his failures. It mostly happens with dramatic experiences that our thoughts and emotions often correspond with those of the characters we watch in a play –we weep, smile and get moved by their performances. It continues to stimulate and engage us directly in our social, moral and political questions. The audience too goes through an inveterate interchange of pity and fear inside his mind as he watches a human being go through a painful hell, which is in Miller’s view due to his own obduracy. â€Å"Death of a salesman† is not just a tale of tragedy that happens to a broken, exhausted man, but is also a caustic attack on the American Dream of achieving wealth and success with no regards to principals and values of life. Willy Loman became a household name after the play was released and became a profound example of a tragic life, bowed down by struggles to cope up with a capitalistic society. Willy Loman’s tragedy does not lie just in his miserable economic condition, but also in his misplaced sense of pride. In the play he takes loans from his neighbor Charley to make both ends meet, but refuses to accept the offer of a better job from him. His warped sense of pride comes in the way of his chances to improve his conditions. His refusal to accept reality is a tragedy bigger than his dismal life, and it exasperates his son Biff with whom he had a troubled relationship. Willy refused to accept that his sons are also ‘failures’ such as him, and in order to make their lives better he falls into a trap of further hopelessness. A man’s descent to failure is horrendous to contemplate. Whatever line of work you are in, we are all salesmen, selling our products, our services, our selves†. Says Will’s meighbor Charley , in a line that crystallizes the anxiety of uncountable men everywhere, not just in America: â€Å" And when they start not smiling back. † –employers, partners, customers- â€Å" That’s an earthqauke. † ( Kilnghoffer, Undying Salesman, 1999). Willy Loman suffered from a feverish and unrealistic hopefulness and guilt of having failed his sons, and also the refusal to accept certain facts of life. The neurosis that set in him affected his life, and also him led to suicide. His death was perhaps a bigger tragedy than his life because it proved to be the final blow to the grief stricken family. Due to his persistent stubbornness he believed the notion that one is often â€Å"worth more dead than alive† (Miller, Pg76) and commits suicide, so that his family gets the insurance money and his sons lead a better life with that money, than he did when he was alive. Willy did not realize that insurance money is invalidated when a person commits suicide. As Biff says at the graveyard, â€Å" He had the wrong dreams. All, all wrong. † In this play tragedy is on two fronts. One is ‘literal’, when Willy dies after an unrelenting wrestle with his fate, and another is a ‘symbolical’ death, that was the death of the American Dream, or ridding of a false notion of perfection. Willy’s guilt, his idolization of his sons and his constantly haunting memory of his brother turns his life into a pitiful tragedy and he lives through it all with an immature sense of unreality. In trying to project himself as an ideal father and salesman he plunges himself into an illusory world where he never really grew up. â€Å"I’m gonna show you and everybody else that Willy Loman did not die in vain. He had a good dream. It’s the only dream you can have- to come out number –one man. He fought it out here, and this is where I’m gonna win it for him. † (Miller, Death of a Salesman, Act2) The misfortune of Willy was that he tried to retrieve his lost dignity and his family’s love and also a magnified image of himself as an ideal salesman and father, on the last day of his life, and loses all. His complete disengagement from reality is what the tragedy is all about. It evokes the pity and fear that Aristotle spoke about in ‘Poetics’ (330 BC). The character of Willy Loman is befitting the concepts of Aristotle’s’ Tragedy. â€Å"True to life† (realistic), â€Å"consistency† (true to themselves): meaning, once a character’s motivation and personality are established these should continue throughout the play. â€Å"Necessary or probable†: meaning, characters must be logically constructed according to the law of ‘probability or necessity’ that govern the actions of the play. Finally, â€Å"true to life† and yet more beautiful (idealized, ennobled). Death of a Salesman has that true to life aspect, depicting the fact that any middle class man with limited means, would get into the delusionary world of dreams and aspirations of more wealth and the terrifying darkness that lies coiled beneath such unrealism. Consistency of the portrayal is apparent in Loman’s relentless pursuit of an elusive life. The necessary probability is the fact that such a dogged belief in illusionary world nearly always creates a graph of downward slide in a person’s life. True to life, is the condition of tension that is life and human existence. Death of a Salesman is a modern masterpiece that celebrates, as Chris Bigsby expressively states, â€Å" the miracle of human life, in all its bewilderments, its betrayals, its denials, but finally and most significantly, its transcendent worth. † (Poet, 723).

Explain the theory of Virtue Ethics Essay

Aristotle originally introduced virtue Ethics to society in ancient Greek times. Virtue Ethics tells us that we should look at the character of the person instead of the actions or duties a person performs. Instead of concentrating on what is the right thing to do, virtue ethics asks how you can be a better person. Aristotle claims that leading a virtuous life is easy, and those who do, do so to be happy. Happiness is the ultimate goal for everyone in life. To become a better person, you must practice virtuous acts regularly. After a while, these acts will become routine and so the virtuous acts will be nothing more than everyday life and the person a virtuous person. Aristotle said that although virtues should become a habit we must never forget that we behave in such a way because it is right. For example, if a singer practices singing everyday, they will become better at it and used to doing it. This is the same as people who practice their virtues and soon automatically act in the right way, by practicing our skills we improve them, becoming happier. Virtues should not be an effort, but simply a part of everyone’s personality. Aristotle says that virtue is something that we acquire and are not just born with, people are not inherently good or bad, but become good or bad according to the habits they develop. Aristotle said that a virtue was a ‘Golden Mean’ in between to vices. These ‘Vices’ are two extremes of a scale at opposite ends, one of excess and one of deficiency. For example the vices would be shamelessness and shyness, and the virtue modesty. Another example of this would be rudeness and a sense of humour as the two vices and the virtue as wittiness. Such virtues must be cultivated, we must learn when to use certain virtues and to what extent, for example we must not ever use humour in excess to act like a fool, but at the same time we must also not pass into rudeness. Two philosophers, Anscombe and MacIntyre say that there has been a mistake in how virtues have been portrayed. The majority of people look at the actions a person does to judge whether they are virtuous or not. The way in which we behave provides an opportunity for others to judge our virtues and vices. This however is not right. People should look at the character within and  look at what the person believes is right and how they think they should help people instead of what they do to help. A famous example of a virtuous person is Mother Theresa. She helped millions of suffering people across the world and for this became well known as a virtuous person. There are hundreds of other virtuous people who would have liked to have helped but were unable to do so in such a huge way who are not considered as virtuous, but these people are just as virtuous but not recognised for it. Aristotle tells us that we are most likely to learn virtuous behaviour from watching others. If we experience others being kind to us and see the happiness it creates we are more likely to practice it then if we were just told to do it. For example, if we were told to be courageous we may occasionally stand up for small things that we disagree with, but if we see someone telling others off for not doing the right thing then we are more likely to not allow bad behaviour towards ourselves. Aristotle said that the best way of becoming virtuous was to follow in the footsteps of a virtuous person, e.g. Mother Theresa and do what they do. Virtue Ethics is relative; Aristotle recognised that virtues in one country may not be the same as virtues in another. He believed that there was no absolute platonic good beyond our world. As virtues have evolved through habits of society it is probable that different societies would deem different actions good or bad. However there is no difference between the virtues of a community and individuals within that community, the supreme happiness that Aristotle talks about is one for the community, and not just and individual. MacIntyre suggests that philosophy is too far removed from ordinary life and said that it is not good enough that philosophers spend their time debating the nature of ethical language or forming reasoned theories of morality in a way that is far removed from real people and real life. All actions are done in order to reach an aim. A successive series of actions are also for an aim, for example getting up in to morning to go to work, is to make money, is to feed our families is to go on nice holidays is to but them nice things etc. all ultimate aims is to make people happy, everything is subordinate to the supreme good, which is happiness. Everyone has  different ideas of what happiness is and different things all make different people happy, and Aristotle called this feeling of all round well being eudemonia. Therefore, Virtue Ethics concentrates on what a person is then what a person does. Its aim is to achieve something, which people genuinely want rather then being based on arguably incoherent ideas about the after-life. It is a system, which can be easily applied and understood by all. It fits into a variety of philosophies, and religions, which both do and don’t include God. However, there are a few problems with Virtue Ethics. Ones of these which has been pointed out by MacIntyre is that although a virtue is the ‘golden mean’ between two vices it cannot be applied to all virtues. Virtues such as promise keeping, loyalty, and compassion do not fall between any two vices and so Aristotle’s theory of this does not really work. Another problem with this theory is that it is of little help to people faced with a moral dilemma. It does not help them make a decision like other theories such a natural law or utilitarianism.